It is important for brands to leverage social media platforms to reach out to their target audience at a more cost-effective rate. Nothing can be more effective than these social media networks where most users nowadays spend a huge amount of their time. Being a business on social media networks, you are in a position to make the most out of these daily habits of the customers, which can help you create leads and thereby increase sales for your business.
Social media platforms keep coming up with the latest updates which your brand needs to incorporate into its strategy to attract the right customers with the right information at the right time. It gives you an opportunity to make the most out of your social media marketing strategies. We have put together the major social media updates of the month of September to help you gain brand awareness and multifold your sales strategy.
Instagram confirms story videos under 60 seconds in length will no longer be split into 15-sec segments – Instagram is at present working on the ability for users to upload longer uninterrupted Stories, the social network confirmed recently. Now, when are likely to post a Story that’s under the duration of 60 seconds in length, it won’t be getting broken up into smaller 15-sec segments. The Meta-owned platform began its testing with select users in 2022 and has now rolled out to all users worldwide.
Youtube launches ‘Super Thanks’ to enable fans to purchase highlighted comments in-stream – YouTube recently launched a new feature for its viewers to pay money to show their support for their favourite creators. Similar to Instagram’s tipping feature, this is called Super Thanks and ranges between $2 to $50. Super Thanks will also be enabling the fans to interact with their favourite video creators by highlighting their comments in the comment section. The creators can also reply to it.
Twitter adds a tweet-sharing button for WhatsApp and LinkedIn users in India for broader engagement – Twitter is now testing out to make it easier for users to share tweets outside of its own platform by incorporating a new WhatsApp sharing button and a new LinkedIn sharing option The social media app is doing it so in the lower tweet function display as part of the new WhatsApp button in order to capitalize on that embedded usage.
Meta rolls a new Community Chat option that’ll facilitate topic-based discussion groups within Messenger – Meta recently launched a new Community Chats feature for Messenger and Facebook Groups where the new feature will let users create new real-time chat, voice, and video channels directly from the Messenger app. These community chats are still in the ongoing testing phase with access limited to only a few users.
LinkedIn adds a new ‘Focused Inbox’ which will re-route less valuable messages into an ‘Other’ tab – LinkedIn recently revealed an innovative way to help users get around their messages. This means clearing up the clutter by filtering away any unwanted junk messages. This can now be easily done with its new ‘focused inbox’ feature which will be re-routing less important messages into a new tab called Other, that’s located in the message stream.
Instagram tests a new ‘Repost’ option to amplify any post by re-sharing it to your followers within the app – Instagram’s new feature that’s been on the testing front is called ‘Repost’ and will be giving users another way to share posts. Instagram said that this feature will be exploring the ability to reshare posts in Feeds or stories – so people can share what resonates with them.
Youtube adds a new ‘Creator Music’ element to provide a catalogue of tracks that creators can use for videos – This new destination will be introducing a large catalogue of songs specifically put together for creators so that they can easily browse through, search and purchase, with the terms of the music rights spelt out in simple terms so they understand the costs.
Twitter finally launches the live test to edit a tweet after posting as requested by a majority of its users – The most requested feature is at present only available for internal testing but Twitter Blue subscribers in some regions will be having the first hands-on opportunity to test it publicly. Twitter intends to monitor user behaviour before finalizing the feature for a full public rollout.
Snapchat now making its web-based platform available to all users which was previously a Snapchat+ exclusive – Snapchat is making the desktop version of its app, Snapchat for Web, available to its entire global community. The social network initially launched Snapchat for Web in July to Snapchat+ subscribers in the United States, United Kingdom, Canada, Australia and New Zealand.
That was all for the month of September. Share your thoughts on these latest updates which can prove to be essential in the long run while running a successful digital marketing campaign for your brand.